There was no brief for this project as the client didn’t see it as relevant to the operation of their company in an on-line space. Having been briefed on B Lee’s requirement to be visible across search in a local capacity, we rustled this simple, clean and effective representation together.
This in-store design of the company image uses an off-red as a background colour intentionally to improve visibility to customers and passing trade. Local research showed a poor use of prominent colours in similar company’s branding and awareness.
As the client didn’t request this service we decided to donate it to them as a gift.