Mayfield Coaching and Consultancy front of office display
We were briefed with giving Mayfield Coaching and Consultancy an identity to go alongside their new website. The requirements were:
Must include purple and green colours. It would also be nice to include reference to the local area’s (Walkley, Sheffield) rolling-hills and possibly lavender the wild flower.
Our journey started with looking up a few of the local businesses and how they use the area’s references to their advantage.
From here we got a few sketches to start the process off with, referring back to the clients requirement for hills and lavender.
Concept scamp of Mayfield Coaching and Consultancy logo design
Concept scamp of Mayfield Coaching and Consultancy logo design
We created several variants on this as a result and (probably) gave to many over to the client for pre-selection.
The client decided a combination of the two isolated (highlighted in red) would become the working design.
With a few revisions we confirmed the clients comments, specifying the desired result. WE then went on to create a few lockup’s to bulk up the logo assets and give the client greater scope with potential usage.
logo
logo variant (transparent bg)
logo variant (white bg)
We also provided a wider selection of mono-lockups, of which there are a few samples here.
black Mayfield Coaching and Consultancy lockup
purple Mayfield Coaching and Consultancy lockup
light green Mayfield Coaching and Consultancy lockup
dark green Mayfield Coaching and Consultancy lockup
white Mayfield Coaching and Consultancy lockup, on a black bg so you can see it.
You can find out more at Mayfield Coaching and Consultancy at their website