Category Archives: Typography

Typography plays a crucial role in the design of your brand and company’s identity. Defined as “the art or process of setting and arranging types”, the typography in your logo can be as impactful as a graphic. The most obvious element of typography is font choice. Your brand’s personality is expressed in the fonts used to present its name and tagline in your logo.

Type can help form that critical first impression about your message. Type is important because the viewer gets an impression about your message before even beginning to read it. For example, Type can appear to be friendly or aggressive. It can suggest a traditional or a modern approach. It can look feminine or masculine. It can look calm or chaotic. As a design studio, we want to choose a type style that best expresses the message you want to send.

In this category you will find: logo, document, booklet, banner, packaging etc